Plan 2023

Plan 2023

Conscious Coliving Comms Workstream

Objective: Become the leading community for conscious coliving

Why? We touch conscious coliving in both intellect (DDS) and practice (Praxis), giving us a fantastic opportunity to synergise the work of Life Itself across all elements (Research, Comms, Praxis)

Q3 2023

Objective: "Launch Conscious Coliving workstream with CC101"

Q4 2023

Objective: Launch CC101 followup course and establish CC as a primary focus of Life Itself

Secondarily

  • Establish conscious coliving as a primary focus of Life Itself in the consciousness of our community and more broadly

?? Background: It appears that conscious coliving is a topic that draws in Life Itself People, based on our work in this area so far. We need to continue with this experiment and this require focus.

Key Results for Q4

  • Streamlined and consistent "offers"
    • All current offers assessed for relationship to conscious coliving
    • Conscious Coliving terminology used wherever appropriate
    • Landing page of Life Itself rejigged (if appropriate)
    • Page explaining: CC, DDS and residencies fit together
    • A single excellent entry point for CC at lifeitself.org
  • Offering(s) with registrations for people wanting to go "deeper" into conscious coliving and investigate it
    • (tbc) CC101 email follow up has 100 signups
    • (tbc) CC101 follow up online course has 30 signups
  • Next steps defined for 2024

Why this approach

We want …

  • Deeper: people to go further after CC101
  • More: more people to do CC101 and join the community

Why?

  • Active CC group at Life Itself
  • It relates to other offers such as the hub

Why?

  • Build a sangha/field around conscious coliving
  • Become an authority for conscious coliving

Why - Strategic relationship

  • There's way more conscious coliving and DDS happening b/c that's crucial (we think) to second renaissance
    • Conscious coliving spaces are getting set up
    • People are joining them
  • It's a part of our pizza: Life Itself type people are interested in coliving with a conscious and even DDS flavor

Inbox: objectives for the future

  • Start establishing CC as an idea (whose time has come) e.g. manifesto etc
    • Conscious Coliving defined in a public, visible way and attention drawn to it
      • Manifesto launched
      • CC101 has 500 signups
      • Campaign to establish ourselves in the consciousness of our community more broadly (around this topic) ???
  • An active "core" of the CC community e.g. some potential evangelists/ambassadors

Appendix: Comms Strategy medium-term

  1. Discover what are "Life Itself type people"
  2. Discover what "beacons" attract them (i.e. topics, events, offerings etc).

These two activities/objectives are synergistic with one leading into the other: i.e. we create a beacon for a given persona/job story and then see who that attracts and then refine our target audience etc.

Our rough initial definition of "Life Itself type person":

People interested/committed to embodied practical action for a second renaissance with primacy of being flavor

A short "Intro to Life Itself and Second Renaissance" "beacon" that "ambassadors" can run with e.g. 6-8 people over 4-6 weeks and have it tested by at least 2-3 groups.

Appendix: Life Itself Strategy Background

Our overall strategy for the coming years (next decade?) adheres to our theory of change:

  • We want the next paradigm to begin
    • To do this we need a renaissance
      • We want to create pockets of "Ambassadors of the 2nd renaissance" and other actors
        • We want to create a frame for people to develop pockets
          • We want to gather people who are Life Itself Types people - generate Sangha of Second Renaissancers 👈 WE ARE HERE
            • We want to create beacons that attract people to Life Itself 👈 WE ARE ALSO HERE

Is the bigger focus finding and attracting pioneers or cultivating sangha … Focus right now is building the sangha o/c long term we want both sangha and pioneers

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