2021 Plan
2021 Plan
Primary Focus Area
Establishing the Bergerac Hubs and community.
Secondary Focus Areas
- Bergerac Hub Infrastructure
- Finding Residents and Pioneers
- Thought Leadership, Consulting and Research
- Community, Comms and Cross-Hub Connection
- Finding Capital: Mortgage and Real Estate Fund
Establishing Bergerac
Objective
The root community is solid, strong and sustainable. Bergerac hubs are livable, full and generating revenue (€50k) and energy.
Key Results
- €65k+ in revenue
- 20+ visitors
- 6+ paying residents (including team)
- 3 events
- Connection with the mayor to develop partnerships
- Place barbacane €35k rent paid to Life Itself real estate
- Little house: 2 residents in little house
- Main house: Rufus/Sylvie (+ Benedetta) + 2 other residents
- AirBnB in Rue St Michel
- PBM: €15k rent paid to LI Real Estate
Initiatives
- Hub operations Issue Tree Place Barbacane Bergerac
- Event planning
- Wider outreach (mayor, practice sharing etc)
- AirBnB approach management (Barbacane)
Bergerac Hubs Infrastructure
Objective
Both bergerac hubs are livable and we have planning permission.
Key Results
- PBM: Main house and gite renovated to Life Itself standards and rented and garden started
- Main house renovated
- Gite renovated
- Barn cleared and kitchen installed for summer
- Gardens started
- < €150k invested
- Barbacane: roof renovation done and two houses rentable and rented
- Roof renovation done
- Two houses rentable and rented
- < €30k invested
- PBM New build: Planning permission for buildable land
Initiatives
- Spaces development PBM:
- Find and hire builder(s)
- Main building and Gite renovation
- Renovation design
- Building works and management
- Interior furnishing
- Building festival?
- Planning for buildable land
- Spaces development Barbacane:
- Barbacane roof renovation
- Barbacane other renovations?
- Plumbing/heating in two small houses
- Two houses interiors
- [Optional] Garden development esp at PBM
Finding Capital
Objectives
- Real estate fund is operational and on way to viability
- Have obtained some financing for our projects via mortgages
Key Results
- Real estate fund is launched
- Real estate fund has €5m in AUM
- Life Itself is receiving money for management work from Real Estate Fund even if very small amount (and payback for some of investment?)
- Mortgages: €500k+ in financing against existing building or new projects
Initiatives
- Real Estate fund setup and active marketing / sales
- Real Estate Fund set up (website, legal)
- Mortgage: applications
Finding Residents and Pioneers
Objective
Establish and expand the community and ensure both Hubs are financially viable (lower costs per person).
Key Results
Both Berlin and Bergerac Hubs are filed to the maximum capacity agreed by Life Itself.
Initiatives
- Process development, including distinguishing offers/needs
- Advertising
- Resident selection
- Trial stays
Thought Leadership, Consulting & Research
Objectives
- High profile coverage and grant funding.
- Coverage to grow awareness of our work and attract engagement.
- Grant funding so that we can sustain and increase our efforts.
Key Results
- Coverage: at least 1m views via at least 8 appearances at different events/podcasts (each with > 300 viewers)
- In person talks at non LI events count for coverage x10 based on number of people actually in the room (so 20 participants = 200 views) etc
- 2x counts for online events we run ourselves (if >= 300 views for that online item)
- €100k in closed grants/consulting
- A single “big vision” conversation brand (e.g. pragmatic utopianism) agreed and all material on the website consolidated around this.
- 5 academic quality essays (ie not blogs) integrated with this theme
Initiatives
- Shadows of enlightenment publication and publicity
- Pragmatic Utopianism development to have a single “big vision” conversation brand …
- Paper writing and publishing
- Grant finding and funder liaison
- Side projects
- Contemplative Activism
- Ontological Politics
- Untitled
Community, Comms & x-Hub Connection
Objective
Building the Life Itself community both intra and inter hubs and with the wider community both online and offline, so that we can strengthen intra and inter-community bonds and exchange.
Key Results
- 2+ focal projects Community and comms including “focal projects”: work on a project together
- One project completed through collaborative work of all LI community members
- 4+ community days attended by 90%+ of residents and team
- Online calls with 400+ participants
- Strengthened comms: ?? ?active instagram account
- Hubs communicate closely on at least a monthly basis
Initiatives
- TBC project
- Calls
- Social media management
- Community day organisation
Backburner
- Support Berlin Hub in their activities
- Berlin roof
- Datopian
Ongoing Essential
- Ops and admin
- Finance
- Hiring
- Restructuring legal entities
- Workaway management
- Real estate/LI general ops
- Website